I’m Filipe Macedo
Digital analytics fascinated about artificial intelligence business innovation, and data analytics.
Founder of Artificial Portugal Intelligence.

About Me
I’m Filipe Macedo, a 32-year-old professional with a robust foundation in engineering and business. Throughout my career, I’ve launched three ventures—a pastry, a marketing agency, and an online marketplace—that have been some of my most significant investments in knowledge. I have a master’s degree in computer engineering, with a published research focused on Business Intelligence within the retail sector, aiming to unlock actionable insights that revolutionize business operations and strategies.
Alongside this, my profound enthusiasm for AI and innovation fuels my drive to explore transformative technologies, bridging creativity with technical expertise to shape a smarter, more connected future.
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Blog
Why Predictive Audiences Are Game-Changing for Retail
In this topic we’re going through: There’s no turning back—AI is transforming every aspect of…
Google Analytics 4 attribution models – ROAS approach
Some curiosities about me

Pitched on Live Television
I already pitched one of my business on live television for more than 400 000 people!

Launched a marketplace during the lockdown period
During the 2020 lockdown, I utilized the time to launch a marketplace for fashion brands. Our venture gained recognition and was featured in the Portugal Press.

Founded an agency at 24
To retain my clients, I heavily relied on reports and dashboards. This endeavor marked my first independent venture into the business world.
What Services I’m Providing
My diverse skill set is a blend of technical expertise and soft skills, honed through years of experience in data analysis and web development.
This section highlights the core competencies that I bring to my professional endeavors.

Web Developer
I’ve been developing websites since 2018 working mostly with PHP, WordPress, Angular JS and Svelte JS. This expertise allow me to understand all the technical aspects about maintaining a website

Data Analyst
The work between web developer and business leader brought me the data world. I am fascinated about mixing technical skills such as SQL, Python or JavaScript tagging and bring insights to the decision making process

Tags and Scripts Manager
This skill allow me to ensure the correct streamline flow between the data of an ecommerce website or app thorough the analytical tools and provide valuable and accurate information’s about costumers
Get insights about my master dissertation
During my Master’s in Computer Engineering, I completed a comprehensive dissertation that explored data analytics.
Work Experience
Welcome to the professional journey that has shaped my career as a Data Analyst and Web Developer.
In this section, you will find a detailed overview of my professional roles, responsibilities, and the key accomplishments that mark each tenure.
Doutor Finanças Fintech
2022-2024​
Responsible for all aspects of data streaming and integration on the website, ensuring accuracy, reliability, and security of incoming and outgoing data flows.
Implemented and maintained various data strategies to optimize performance and user experience, collaborating with marketing and Business Intelligence departments
Experience in building custom themes, plugin development and performance optimization with PHP and AngularJS.
DECATHLON
2021-2022
Responsible for all the data stream between the web and internal Business Analytics software.
Proficiently engaged in past Frontend development using SvelteJS, React in NextJS.
Successfully integrated microservices via Postman, incorporating Lemonway, Didomi, Google Tag Manager flows, and Google Analytics.
CIRELLE
2020-2022​
I was the co-founder of a Portuguese fashion brand marketplace. My roles included web software development, hands-on business development, logistics management, business analytics, procurement, and legal oversight.
I successfully pitched the project and secured capital for investment, demonstrating my commitment to its success.
TIFFOSI Ecommerce
2020-2021
Google Tag Manager and Analytics Enhancements
Extracting insights and reports through platforms including Universal Analytics, Google Analytics 4
Dashboards development and data modeling using Power BI
Analyzing Customer Behavior with Hotjar
Python (Pandas, Matplotlib)
Email marketing analyses
RTP – Public broadcast TV
2018-2020​
Dashboards development and data modeling using Power BI
Google Tag Manager and Analytics Enhancements
Extracting insights and reports through platforms including Universal Analytics, Google Analytics 4
Web content manager
Analyzing Customer Behavior with Hotjar
Nestlé – Ecommerce
2024
Google Tag Manager and Analytics Enhancements on Nestlé Ecossistem
Extracting insights and reports through platforms including Universal Analytics, Google Analytics 4
Dashboards development and data modeling using Power BI
Analyzing Customer Behavior with Hotjar
Python (Pandas, Matplotlib)
My Portfolio
Welcome to my professional portfolio, a curated showcase of my expertise as a Data Analyst and Web Developer.
Here, you’ll find a selection of projects that demonstrate my proficiency in transforming complex data into actionable insights and developing user-friendly, efficient websites.