In this topic we’re going through: Artificial Intelligence is the new “internet” that Bill Gates talked about in 1995 Artificial […]
Why Predictive Audiences Are Game-Changing for Retail Read More »
Attribution models in Google Analytics 4 let you decide how you want to track and interpret user interactions on your website.
For example, when calculating Return on Ad Spend (ROAS), which channel do you want to give priority to? Do you base it on the last click, or do you want to take into account multiple touch points along the customer journey?
Google Analytics 4 attribution models – ROAS approach Read More »